Beats by Dr. Dre | Powerbeats Pro
It all starts from a few questions: How do you sell a product that’s still in development? How do you experience a product you can’t yet hold or even hear? Moreover, how do you do it at scale, make it personal, and reach an audience from sell-in to the sales floor.
Introducing Tempo: a suite of digital tools crafted to educate users on Beats latest innovations. Designed for learners of all types — meticulously rendered 3D models, motion graphics, and an immersive engaging narrative brought complex product features to life in an easy-to-understand format that simulated the experience of holding and using the products while they were still in development.
Tempo
A highly dynamic, universal retail training platform that can scale to a global sales force overnight.
Powerbeats Pro retail splash animation
We delivered a series of applications for different purposes. This is the splash screen animation we created for the Apple retail stores to highlight the dynamic new product in the devices’ idle states.
Powerbeats Pro Kiosk
Photo from the Apple Retail Store.
Awards
D&AD Graphite Pencil
Design Transformation / Operational Transformation
D&AD Wood Pencil
Digital Design / Service Digitisation
FWA
App of the Day.
Tempo redefined the way Beats and Apple engages, connects, and educates audiences — it launched in 20+ languages, trained over 600,000 employees world-wide, and saw pre-order channel sales rise 2.13x — fundamentally changing how they bring new product initiatives to market.