One World Observatory | Winter ONEderland
One World Observatory—a prime tourist attraction located at the top of the One World Trade Center building—wanted to transform their space and bring the holiday cheer this winter. The experience, coined “Winter ONEderland,” offers a unique viewing platform that enhances the existing tourist experience, complementing the Observatory’s unforgettable views with holiday fare and fun for the whole family.
The video content paints a rich digital tapestry of color and light where cityscapes from around the world are brought to life with subtle environmental animation and custom sound design—all encouraging visitors to lean in and explore the video installation. Hidden Easter eggs deliver elements of surprise and delight across the multi-screen experience, which includes 73 separate video files that play across a 50-foot hallway of 145 screens.
Welcome Wall
The content we created features a global perspective that resonates with visitors from all over the world.
I had a blast rigging and animating all the animals and characters. To achieve the most accurate and natural-looking animations, I watched Animal Planet repeatedly for reference. Additionally, I animated various environmental elements to further enhance the scene's vibrancy.
The Observatory’s Winter ONEderland serves as a central point for an array of seasonal activations in
downtown Manhattan all collectively contributing to the area’s emergence as a major holiday destination
for locals and visitors alike.