UNITED TECHNOLOGIES | Farnborough International Airshow
Firstborn partnered with MKTG to build a digital experience for UTC’s Farnborough International Airshow - a week-long event with exhibitors from the aviation industry, including space, civil, military, manufacturing and more. These digital experiences included touchscreen kiosks showcasing detailed products and services, an AR experience featuring key market products, and a large-scale video wall animation to help inspire attendees about the future of Aerospace.
Video Wall
The 28-foot curved wall acted as a marquee narrative moment, drawing attendees in with animated content that promoted UTC’s brand promise for the aerospace industry and set the tone for the exhibit.
We collaborated with the amazing designer Michael Rigley to create this engaging experience. With the shared design vision, we produced content that clearly articulated and elevated UTC’s offerings to a diverse range of attendees. The experience contributed to UTC’s third quarter sales of $16.5B—up 10% over the prior year, including 8 points of organic sales growth.